Earlier I shared an email from Maire. (If you didn’t see it go on back and take a look at what she said. It’s in the last email. I’ll wait)
I was thinking about why that email made me so happy. Why, out of tons of emails thanking me, was that one my favorite. It wasn’t overly flattering; it wasn’t telling me how she passed her exam using my materials. So what was it?
The reason I LOVED the email was that Maria is exactly the kind of customer I’m looking for. Exactly the sort of person I want to be around. Someone who understands the difference between investing and spending. I’ve had a few people opt out of Physician Assistant Exam Scholars citing cost as the main problem.
The main problem is that they think they are spending the subscription fee. They don’t understand that they are investing it. With each issue, you’re growing. You’re seeing new things in a new way. You’re starting to think critically (something you should have been taught in that fancy college of yours for all it cost you)
PAES amounts to a whopping 80 cents a day. You can find 80 cents a day in the couch cushions. Heck, my son finds more than that in parking lots and on the playground in a month. (He does. It’s uncanny.)
I’m all for cutting EXPENSES and SPENDING. Especially when you’re broke (and I’ve been there. right in your shoes. Living on breadcrumbs) But I’m never for cutting investing. Investing is how you make more over the long term. Cut out your coffee yes, cut out your cell phone yes, cut out Netflix and Amazon, without hesitation, but an investment, never.
My wife and I revamped our finical situation top to bottom last October. We made HUGE changes for some reasons I’ll talk about in the March edition of PEAS, but what didn’t get cut? Investments. And that includes the investments I make in myself, not a chance.
I subscribe to several newsletters that are multiples more than the cost of PEAS. I have an Audible subscription. I stopped buying books from Amazon and started going to the library, but that Audible subscription was never on the chopping block. Those newsletters were NEVER on the list of possible cuts. I’ll get a flip phone first. I’ll grow my own vegetables first. I’ll turn the heat down to 55 and rid my bicycle to work. Those INVESTMENTS stay because all the cuts in the world won’t do for my bottom line what my investments will do. You can stay where you are by cutting and survive, but to get to the next level you’ve got to grow.
In some ways I’m happy when someone leaves because of cost. I’m sad I can’t help them, but I believe there is such a thing as a bad customer. I believe that a customer can be wrong. A person who can’t come up with a solution to 80 cents a day in the wealthiest country in the history of the world isn’t a thinker. Isn’t a person I want to spend time with.
“But Brian That’s so mean. I’m a broke PA student living on loans. I can’t afford anything, and I can’t make any more money because I’m too busy in school.”
Like i said, I’ve been there. I know. I also know that you’re wrong. So i’ll throw you a bone.
https://www.dollarsprout.com/paid-online-surveys/
I also believe there are GREAT customers who I do want to spend my time with. Customers who think and learn and grown. Great customers, I want to go over and above for. GREAT customers that make me want to put my all into helping them and creating amazing things for them.
When I used to teach high school (yes I taught high school bio and chem for three years before going to PA school) the thing I hated most was pulling teeth — trying like the dickens to get the kids to see why it matters — getting them to understand that learning was fun. I eventually quit mostly because of this one thing.
The thing I love about PAER is that I don’t have to pull teeth. People are eager to learn. But PAES is different; it’s even more. It’s only for that small percentage of people who genuinely want to be better, who want to step up their game. It definitely is not for everyone, and I defiantly do not want everyone in there.
I’ve promised to respond to emails and questions from PAES members. I don’t want low-level non-thinkers in my email inbox. I want people who want to get BETTER. Who look for and understand a good investment who want to get to the next level.
That’s what I love about Maria. She fits that bill perfectly. She is teaching her granddaughter! You’ve got to be kidding me. Nothing could make me happier.
If you think you’ve got it come on in, there’s a few hours left — the door’s open.
Physician Assistant Exam Review